There are three more examples of Russian social ads which I've recently found. They are interesting and creative, so I think they are worth of mentioning. They are about the issue of waste which people throw away on city streets, littering the city space, and the issue of bringing up children.
Hitch me to the waste bin!
You don't care?!
The waste has home.
Family of 2 cans will rent the wastebin. We guarantee cleanness.
You don't care?!
The waste has home.
A very creative solution for advertising, I think. I've seen these ads on Moscow streets, so they're quite noticeable and they are remembered for a long time. Here we see humanized bottles and cans - the most wide-spread kind of waste found in public spaces and most often left behind by careless people. These items are holding posters and ads, like this "hitchhacking" glass bottle with the poster biding to take it and to put it in the waste bin, and these cans asking for the bin to rent. This is a very creative approach to advertising. It neither shocks nor terrifies or threatens, but rather catches our eye and thus makes us think over the issue of street waste. And slogans are also worth of mentioning: the phrase "You don't care?!" in the red square and the slogan "The waste has home". They add more expression to these photos of cans and bottles which ask us for be delivered to their "home" - the waste bin.
Your child is a white sheet. It's filled by those who are close.
You don't care?!
It's the other ad from creators of the previous ones. Here we see the plain white sheet of paper (or a whiteboard) filled by different hand-written slogans, wordings, imperatives (such as - at the right - "Sleep at night!", "You're not alone!", "Study High Maths!" "Be friends!"), messages (at the bottom - "They've switched off the hot water!"), even some samples of abuse language ("Physics is shit") and pictures. This is the symbol of the child's mind and soul, which is initially empty and white but then is filled by different ideas, words and imperatives "written" by people in the child's environment. Thus, it's essential to pay attention on what is "written" in the child's mind and soul, because too often it's nonsense and bullshit. Thus, parents should pay the close attention to the surroundings of their child and to try that the "white sheet" of their child's soul will be filled by nice pictures and good ideas.
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