Thursday, September 13, 2012

Product advertising in the USSR

I really like cute, straightforward and thoroughly made Soviet ads. Though they are not really commercial, but they are very stylish, and they have been made before the Photoshop era. It means that all advertising illustrations were made be hand and by professional artists. Here are further examples of this nostalgic art:
The whole USSR writes by ink pen "Soyuz" named after L.B. Krasin

Very distinctive coloring reflects the sense of powerfulness and some serious approach to sales. And we also see a good example of fonts (I particularly like them in old ads). The giant ink pen with the brand name and the number appears on the background of the USSR map (only its European part, which is somehow strange). The map is blackened, perhaps by inks, which reflects the meaning of the slogan - that the whole USSR uses these pens for writing. This ad is certainly eye-catching.

Bitter liquors 

A very straightforward ad of alcoholic drinks. I think that such things as tobacco and alcohol should be advertised in this very way - just by showing bottles (or cigarette packs) and without some lifestyle shit, as we see in different ads (naked beauties, cowboys and so on). Here we see three good, solid, well-designed bottles of "bitter liquors" (which are vodka varieties). Even gin ("Dutch Gin" as it's called here) is represented. They are well-painted on the blue background with fine yellow wording (good fantasy font again!). 

Smoke flavored cigars

Yes, they made cigars in the USSR! (they made champagne and called it "Soviet Champagne", it's still popular in Russia). Here we see the attempt to make a lifestyle ad. Packs of cigars are laid against the optimistic and romantic tropical landscape made in ochre coloring. Tobacco leaves frame up products. Here we see good samples of product packaging as well as masterpieces of font design (three kinds of font are used here). Take notice of names of these brands: "Moscow", "Sever" (North), Soyuznye ("The Union's"). It's patriotic!

Drink "Guiness" for your health

I don't know whether they made dark beer in the USSR and called it Guiness as the name of the type (the same story as with "Soviet Champagne", which isn't champagne in the proper sense, just a sparkling wine) or they actually imported Guiness beer to the USSR. But the product name is written by Russian letters. As for the image, they are well-made as usual: two glasses of dark beer: full and empty and the fascinating framing are very eye-catching. 

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