A new masterpiece of social advertising has created much response and strong reactions of my friends in Facebook and LJ. Unknown advertisers have decided to create minimalistic but a very touching ad which raises uneasy issues of teenage pregnancy, parent-child relationships and abortion.
A good-looking teenage girl is standing with her head bowed. She thinks, as it's written on Russian: "My Mom will kill me". And the child in her womb thinks: "My Mom will kill me" too.
One would think that it's just another one pro-life ad bound to touch our feelings and to make us adversary against girls who make abortions. But it's not so simple. Of course, there IS some pro-life message here, but it's rather subtle. It's more about relationships of a teenage girl and her mother, who will probably force her daughter to make abortion. I know some mothers of teenage girls who have been very touched by this ad. And it has made them to think over their relationships with daughters, of how trustful they are. So, we can conclude that this social ad has proved to be successful.
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