Soviet advertising - some other amazing samples

Today I've found some other five beautiful examples of ads in the Soviet Russia. As I've said in my previous posts, they were made not for making people by the product of the certain brand (for there wasn't any real competition between manufacturers in the USSR), but for promoting of the certain product which just had been launched on market or of the certain lifestyle which wasn't possible without using of that product or service. Graphic artists and decorators invented a very distinctive and attractive style of those ads - they usually preferred to make illustrations, not just to take photographic images, for advertising.
So, there are further examples of Soviet ads I like:

Ministry of Light Manufacturing for the USSR

Headdresses of the Fall-Winter Assortment 

I like this ad for its straightforwardness and background, plus the color palette is also very nice. Here we have a very direct slogan - you can buy hats and caps for winter and fall made by then the sole manufacturer of accessories in the USSR. But the quality of painting and the whole composition of this ad make up the real work of art. Hats, from the classic white hat to the winter fur caps, are painted very natural, as they are. On the top of the picture we see the subtle background of the autumn's red maple leaves matching with the hat suitable for wearing at fall. Then the background turns into bluish palette and we see the snowy pine branches at the bottom, perfectly matching with the winter garb. The color of the font is also gradually changed from the top to the bottom of the ad - from mild orange to the cold blue color. It's the ad one would be pleased to look at - neither aggressive, nor gaudy, but a very artistic.  

I eat cookies by the factory "Red October", former Einem.

Don't buy it anywhere else except Mosselprom.

This is the vivid example of the constructivist graphic design. Such ads were produced by the "ROST window" movement, which made a lot of illustrations, caricatures, social propaganda posters which could be seen on Leningrad and Moscow streets during the times of the Civil War and NEP (New Economic Policy, the policy offered by the Soviet government as the transition between the "old" capitalist economy and the new Communist one). The works of this movement were aimed for propaganda and informing of the people about political situation and bringing new ideas to the masses. Then, while new companies were emerging encouraged by the NEP policy of the state (allowing the existence of private-owned companies and manufacturers which started to open in large scale in the 1920s), need in advertising services became acute. NAPmen (new "Soviet" businessmen) needed to attract new costumers and to promote their products and services. Thus, they commissioned leading graphic artists (such as Kruchenykh) and poets (such as Mayakovsky) to create ads for them. The state enterprises, such as Mosselprom, also used the services of advertisers. Here we have a pretty good example of such 1920s advertisement. Sharp geometric lines and primary colors, somehow angular fonts used for this ad were fashionable in these times, when Malevich was working over his famous "Squares". The product itself - cookies - is shown at the middle of the ad, in the red hexagonal frame. Cookies are flowing to the girl's mouth. The slogan is also very interesting. It's personal (here advertisers use "I", which is meant to indicate one's personal experience; such approach is very good for advertising and is still widely used). But it's very informative - we see the name of the factory producing these cookies and even its former name (in case someone would be confused with the rapid renaming and rebranding of the good old trademarks proved by time), then we see where you could buy it. 

Electric vacuum cleaner. Good and fast in cleaning carpets, clothes, furniture, walls and floors from the dust. 

Here is the ad of more or less modern taste. The effective domestic piece of electronics, a new invention which had just appeared on the market, is very effective in removing dust from carpets and other surfaces. The design of this vacuum cleaner (Dnepr) is the subject of the separate explanation, but let's look on this well-painted, vivid piece of the ad. Here we see the ad which promotes usage of the certain new invention (a vacuum cleaner) in households. A beautiful but covered with the thick layer of dust carpet is being cleaned by this miraculous gadget and it reveals its real color. The ads which show the effect of using something for the certain purpose are very effective. And here is one example of this. I'd like to add that the carpet (not just a floor or a sofa) was chosen for the better effect. At first, dusty carpets really look unattractive, even worse than dusty floors or walls. At second, carpets played the special role in Soviet interiors - they made floors warmer and, being attached to the wall, they helped for better sound-isolation and for keeping the room warm. And they played an aesthetic role too. 

Fifty million people buy the soap

"Bouquet of my Granny"

T-Zh-Moscow

15 kopecks per bar

Here is a very simple and informative ad, nevertheless, it's quite bright. Blue and red color combination perfectly attracts the viewer's eye; the slogan informs us that as much as 15 million customers give the preference to this sort of soap; that it's produced by the certain company; and that the price is only 15 kopecks. I like the way the soap itself is drawn: it has a very attractive package with a very vivid and interesting floral ornament, somehow reminding art deco ornaments, and the wording, made in old-Russian calligraphic lettering, is also beautiful. I think the trademark of this T-Zh company is also very cute and the name chosen by them for this soap is very accurate: it hints at a good floral perfume and at preserving old soap-making traditions ("my Granny had already preferred it") awakening some kind of nostalgic feeling and childhood memories.

Buy model shoes on the light porous soil.

A good example of the lifestyle ad. Here we see the brown shoes in the centre of the picture and the city night landscape with people strolling along the streets. May be, these shoes are not very attractive; but they are perfect for walking in the city and they enable you to walk for all the day (because their soil is light and porous). I think here the very smart approach is used - to advertise not only the product of design but the lifestyle (urban and somehow sophisticated, as we see from the landscape matching the shoes) too. This approach is widely used today, but, I think, in much more straightforward manner (like depicting people wearing the clothes of the certain brand and performing certain activities).