Friday, October 12, 2012

Quirky packaging for good purchases

What do you think of plastic or paper bags which go free with your purchases? Many of them are just made to be thrown away, so designers don't think a lot of their looks. But advertisers do know that the package which is decorated in the certain way can be the really powerful medium for advertising. If you design a humble plastic bag or a paper box in appealing way, it won't end its life in the waste bin but rather will be used more often and its originality will help you to achieve advertising aims. Moreover, this method can help to raise sales - so, more people will desire to buy something in your store if, instead of dull bags you give them quirky, original and fascinating packages.

There are some vivid and interesting examples of good packaging which I've liked most:

This is an interesting textile bag which promotes the medicine for weight loss. When the bag isn't tightened it depicts the wide waist, but when you tighten the lace you'll see the effect of taking this medicine. The concept is called "The Burn Bag". 

This bag is the visual demonstration of the buyer's virility, especially when you hold it in the certain position - in front of your body, below the waist line. 

This bag advertises the gym. Its hands have the function of a jumping rod - they're up when you grip them. I like the elegant black-and-white photos of athletes on the white background. 

This designer's solution seems to be a bit cruel. They have placed the photo of a man on the bag and have cut the hands in his head, so, when you carry this bag your hand is penetrating the man's head, and his facial expression says a lot of his feelings...

Another illusion of "holding" something - in this case, a gun. The designer's solution is again quite simple - just put the photo of a gun on the bag and cut the hands where the trigger should be. 

This bag clearly promotes Lipton tea. Advertisers haven't had to do much brainstorming - they've just made a tea bag oversized and have done it in plastic. 

This bag gives the whole illusion of driving a car - like you are sitting in it and someone sees you in the car's window. 

I like this solution for the bookstore's bag. Transparent bags bear images of people who hug something - and when you place your purchase in it you'll see what they hug. 

This bag gives people around you the illusion that you're carrying the big crate of beer, but in a strange way. When I see photos of people with such bags I start to worry how they'll manage to carry the crate safe and sound to home. But it's not the crate of all!

So, packages like these will never be thrown away immediately after purchases are unpacked. They are advertising masterpieces - and original accessories too! 

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