I think many of you have already seen advertisements for Twitter, YouTube and Facebook made in the style of the 1950s - when ads were quite different from what we see nowadays. They got immediate response because they have blended the completely new phenomenon - Internet with all its features and facilities - and the good old manner of advertising. So, there are some of these ads:
Sometimes I really think whether our grannies would be glad to have Internet access and all these social networks or not. But, anyway, if it existed in those days and was advertised in this way, they would be devout users of all these facilities.
Your films will last forever on YouTube. The champion address on Internet!
Twitter. The sublime, mighty community with just 140 letters!
Skype. The fabulous voice system able to put your family together.
Facebook. Striking, miraculous social team-up!
You say, it's impossible to represent the new feature of our postmodernist era - social networks and messengers - as they would be 50 years ago? As we see now, it has proved to be not so difficult. Just do the next things:
1. Choose the yellowish "old newspaper" background.
2. Stylize lettering - you can even play with logos in order to make ads more "reliably vintage".
3. Add drawn images (not photos!) of pin-up girls wearing the 1960s clothes. If you draw a computer - make it look like in the fantastic movies of the 1950s - not as it is now.
4. Accompany your ad with a little bit pathetic slogan and with a long story describing advantages of the product.
Finally, you'll get a vintage ad.
But, I think, it'll work not in all cases. You need to be really talented and to know a lot about old advertising. Creators of these ads have been able to do that.
Sometimes I really think whether our grannies would be glad to have Internet access and all these social networks or not. But, anyway, if it existed in those days and was advertised in this way, they would be devout users of all these facilities.
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